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Person sitting on a stool, wearing new balance apparel and new balance 740 sneakers Person sitting on a stool, wearing new balance apparel and new balance 740 sneakers

Shop: 740BM2

Shop: 740BM2

740, White with Silver Metallic with Black, U740NW2 740, White with Silver Metallic with Black, U740NW2
740, NB White with Black, U740WW2 740, NB White with Black, U740WW2
740, Castlerock with Slate Gray with Silver Metallic, U740SG2 740, Castlerock with Slate Gray with Silver Metallic, U740SG2
740, Black with Silver Metallic, U740BM2 740, Black with Silver Metallic, U740BM2
Restocking early August
740, Mercury Red with White with Castlerock, U740RD2 740, Mercury Red with White with Castlerock, U740RD2
740, Ice Wine with White with Rose Sugar with Silver Metallic, U740PK2 740, Ice Wine with White with Rose Sugar with Silver Metallic, U740PK2
740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2 740, Grey with Reflection with Slate Grey with Grey Matter, U740GS2
740, White with Silver Metallic with Reflection, U740WM2 740, White with Silver Metallic with Reflection, U740WM2
740, NB Navy with White with Shadow Grey with Silver Metallic, U740WN2 740, NB Navy with White with Shadow Grey with Silver Metallic, U740WN2
740, Black with Black Cement, U740BO2 740, Black with Black Cement, U740BO2

Men’s New Balance 740

The Men’s New Balance 740 reintroduces a 2000s-inspired running silhouette, blending retro design with modern comfort for everyday wear. Featuring breathable open-knit mesh, angular overlays, and a segmented ABZORB midsole, the 740 delivers lightweight cushioning and a smooth ride. Its distinctive Y2K aesthetic and versatile design make it a standout option for both streetwear and casual athletic style.

Pair your 740s with New Balance men’s hoodies, track pants, or explore the full range of men’s sneakers to complete your look.

Are Men’s New Balance 740 shoes good for everyday wear?

Yes, the Men’s 740 is built for day-long comfort with ABZORB cushioning and a breathable mesh upper.

Does the Men’s New Balance 740 fit true to size?

The Men’s 740 generally fits true to size. For the best fit, check our size guide or visit a New Balance store.

How do I style the Men’s New Balance 740?

The retro running-inspired silhouette pairs effortlessly with joggers, shorts, jeans, or streetwear staples for a laid-back, cool look.

How do I clean my Men’s New Balance 740 shoes?

Use a soft brush to remove dirt and wipe down with a cloth and mild soap. Avoid machine washing.

Is the Men’s New Balance 740 suitable for running?

The Men’s 740 draws inspiration from running shoes but is designed primarily for lifestyle wear. For dedicated running shoes, browse our men’s running collection.